The zeal & Bloom Story

 Zeal & Bloom was created from both professional experience and personal understanding of how hard it can be to feel stuck - mentally, emotionally, and physically — even when nothing looks “wrong” from the outside.

I’m Jay and I am the founder of Zeal & Bloom. I’m a mental health nurse and mental health coach with over ten years’ experience, working across frontline services and a range of mental health settings. Throughout my career, I’ve supported people at points of crisis and in doing this I have noticed something again and again:

We are very good at responding and treating when things have gone wrong, and far less focused on prevention, growth, and long term sustainable wellbeing.

Zeal & Bloom exists to help change that.

In 2023, I completed a postgraduate advanced diploma in mental health and wellbeing coaching. During this course it became clear to me that coaching in the world of mental health has so much to offer, particularly when combined with a professional background rooted in evidence based practice. 

I took on a small group of clients and started to build the foundations of an adaptable person centred program that I have spent a number of years refining and that has become Zeal & Bloom. 

 Zeal & Bloom isn’t about diagnosing, treating, quick fixes, rigid programmes, or telling people what they should be doing. It’s about working with people, individuals and communities to develop practical tools, insight, and confidence that fits into real lives.

Support is:

• Personalised, not prescriptive.
• Client led and goal orientated.
• Grounded in evidence-based mental health practice.
• Focused on strengths, prevention, growth, and sustainability.
• Realistic, compassionate, and human.
• Tried and tested. 

This is not therapy, and it is not a crisis service. Instead, Zeal & Bloom sits in the space many people find themselves in wanting support, clarity, and direction, without feeling overwhelmed.

Zeal & Bloom is goal orientated, and strength focused. Combining evidence-based practice with a coaching approach puts people back in control and guides them to get where they want to go.  

As a mental health nurse, I bring professional standards, ethics, and accountability to everything I do. Zeal & Bloom is informed by years of frontline experience and an understanding of how systems, pressure, stress, and expectations impact wellbeing.

Whether I’m working one to one or with a group, the focus is the same: developing skills and tools that empower people, rather than creating dependency.

At its core, Zeal & Bloom is about meeting people where they are and supporting them to move forward, at their own pace, in their own way.